Post by account_disabled on Nov 25, 2023 21:03:35 GMT -8
Harvard Business Review conducted research with B2B companies in 10 industries worldwide, they found that commercial productivity leaders focus on three areas. They refine their go-to-market model They raise productivity on the front line to make every sales rep an A-player They identify efficiencies in sales and marketing support To do that, these high-performing companies focus on knowing the factors that drive productivity, what can be done to improve them, and if the right
resources and staff are in place to achieve those goals. All of these require a Cell Phone Numbers List forward-thinking plan that understands where the company is, where it’s going, and where it needs to be. Top tip: AI tools can help automate many jobs so you can redirect your time and energy to more difficult and strategic tasks. For example, chatbots can provide customers with 24/7 access to solutions. Become a world class digital marketer 4. Know Your Audience Your marketing campaigns will only be successful if
they talk to and reach the right audience. There’s no point putting time and effort into creating a great campaign if you don't have your buyer personas and digital channels in mind. Planning can help you to reflect on your customers. such as If leads or conversions have decreased, why or on what channel has that happened? What type of reviews or feedback have you got from customers? What is engagement like for your email campaigns? How are your
resources and staff are in place to achieve those goals. All of these require a Cell Phone Numbers List forward-thinking plan that understands where the company is, where it’s going, and where it needs to be. Top tip: AI tools can help automate many jobs so you can redirect your time and energy to more difficult and strategic tasks. For example, chatbots can provide customers with 24/7 access to solutions. Become a world class digital marketer 4. Know Your Audience Your marketing campaigns will only be successful if
they talk to and reach the right audience. There’s no point putting time and effort into creating a great campaign if you don't have your buyer personas and digital channels in mind. Planning can help you to reflect on your customers. such as If leads or conversions have decreased, why or on what channel has that happened? What type of reviews or feedback have you got from customers? What is engagement like for your email campaigns? How are your